PPC Management Services
Hindustan Digital Media is a Premier Google Partner. Our PPC specialists know the field inside out and their expertise can help you increase conversions and improve your return on investment whilst also reducing your marketing spend.
Why Use Hindustan?
Our Approach to PPC Management
Google AdWords proves itself time and time again as one of the most effective ways of encouraging new visitors to your site. In order to really take advantage of this complex platform however, you need skill, experience and an abundance of time and effort.
At Hindustan Digital Media we employ a number of Google AdWords Certified Professionals who are committed to fully optimising your account, taking care to follow best practice to get you the results you need. Our PPC specialists know the field inside out and their expertise can help you increase conversions and improve your return on investment whilst also reducing your marketing spend.
Our Methods of Successful PPC Campaign Management
As such a sophisticated advertising platform with hundreds of different available features, it is important for us to make sure we’re achieving the best return on your investment. To get you the best results, our approach is split into two phases. First we will set up and structure your account. To do this effectively, we carry out extensive research into potential keywords as well as a competitor analysis.
Then we focus on monthly management, adjusting bids and split testing regularly to ensure high performing ad copy, whilst working towards improving your keyword quality score and cost per click. We will also monitor your search query reports to allow us to expand your campaign and filter out irrelevant traffic. Your Google AdWords Qualified account manager will be available to talk you through each stage of the campaign.
There are a number of factors that could influence your paid search campaign. To make sure you’re investing your time and money in the right way it really is vital to carry out a comprehensive PPC audit. Our audits not only show the performance of your account but explain why your PPC activity might not be as effective as you’d first hoped, giving you a better idea of the work that needs to be undertaken.
Remarketing / Display
Remarketing pretty much sells itself. After all why wouldn’t you target people who have already visited your site? The real beauty of remarketing is that it allows you to target your ads towards not just those who have already visited your site but users who have been to a specific page, allowing your campaign to be as focused as possible.