91% of consumers check their email daily. You could be reaching
this 91% with a carefully timed, cleverly planned email marketing strategy.
Why Email Marketing?
In a world where digital dominates, and advertising has become part of our everyday lives, a brand needs a personal touch to resonate with its audience. Email marketing can provide this. It’s the perfect opportunity to speak directly with your audience in a tone they will respond to.
Staying front of mind is half the battle won when it comes to maintaining a successful business online. Email marketing is not only ideal for acquiring new business but retaining existing customers too. Whether you’re letting your audience know about a handy new product or offering a friendly reminder that their membership is up for renewal, you can reach them before your competitors do.
Reach a New Audience
For all its benefits however, email marketing needs to be handled carefully. After all, most of us receive more emails than we care to read and our patience can run thin when it comes to sales jargon clogging up our inbox. Everything from your subject line to your tone, to the layout of your message needs to be perfect, something we can help you achieve.
Determination, perspiration and endless rounds of testing go into accomplishing the perfect email marketing campaign. We’re always analysing data to increase your return, looking into every single phase of the project to make sure it’s as successful as possible. From split testing the design and content to ensuring your message reaches your target audience, we’ll have thought of it.
We can’t emphasise enough the importance of testing. The data that we extract is used to shape the future of your campaign. This includes ensuring your emails render properly in different browsers, as well as across different devices. In today’s multiplatform society it couldn’t be more important to make sure your email can be seen properly on mobiles, tablets and desktops alike.
Our aim is to help you reach as many people as possible wherever they are, whatever they’re doing.
Building a relationship with your customers is a continual process that you need to approach from different angles. Thanks to the powers of personalisation, you have the opportunity to really strike a chord with those who have a natural interest in your products or services. To exploit this you need the best content and design.
We can provide you with or advise you on crafting the perfect copy that makes sure your emails not only get read but inspire your customers to take action. We’re also on hand to assist with the technical aspects, ensuring best practice guidelines for code and spam are adhered to.